Performance marketing
Performance marketing that pays for itself.
Google Ads and Meta Ads managed against one number: what it costs you to win a customer. AI tests creatives and shifts bids and budgets toward the leads that convert, and our team signs off every change.
Ads should be judged on the customers they bring in, not the clicks they collect.
Our view
We set up tracking first, so every campaign is measured on qualified leads and cost per customer. Then we change bids, budgets and creatives every week based on what your sales team tells us.
What we fix
The problem
Lots of clicks, few real enquiries
We rebuild targeting around buying intent, with negative keywords and lead-quality signals, so budget goes to people ready to act.
The problem
No idea which campaign brings sales
We set up conversion tracking through GTM, Meta Pixel and your CRM, so every lead is traced back to the campaign that found it.
The problem
Campaigns set up once and left alone
Every week we adjust bids, budgets, audiences and creatives based on what closed, not just what clicked.
Every stage of the funnel, covered.
Most agencies only run the bottom of the funnel. We plan all four stages together. Click a stage to see what we run there.
Awareness
Reach the right people before they start searching.
- Meta Reels and video ads
- YouTube and Demand Gen campaigns
- Creator collaborations
Measured by: reach, video views, cost per 1,000 people reached
Consideration
Stay in front of people while they compare options.
- Retargeting site visitors and video viewers
- Carousel ads with proof, reviews and FAQs
- Google Search on comparison keywords
Measured by: landing page views, engaged visits, return visits
Conversion
Turn intent into enquiries you can call today.
- Google Search on high-intent keywords
- Meta lead forms and click-to-WhatsApp ads
- A landing page built for each offer
Measured by: leads, cost per qualified lead
Follow-up
Make sure every lead is answered, and counted.
- Instant WhatsApp replies to new leads
- CRM routing to the right salesperson or counsellor
- Closed sales sent back to Google and Meta to sharpen targeting
Measured by: contact rate, cost per customer
What is included
Pick what you need. We will recommend a starting mix in your free audit.
Google Search and Performance Max
High-intent search, brand protection and Performance Max with clean conversion signals.
Meta Ads
Facebook and Instagram campaigns for leads, sales and retargeting.
Lead forms and WhatsApp campaigns
Instant forms and click-to-WhatsApp ads, with leads routed to your team in minutes.
Creative and ad copy
Static, carousel and short video creatives, tested and refreshed continuously.
Landing pages
A focused page for each offer, built to convert and to keep quality scores high.
Tracking and reporting
GTM, GA4, Meta Pixel and CRM tracking, with weekly snapshots and a monthly review.
Google Ads / Meta Ads / Lead forms / WhatsApp / Cost per lead
The CyberFox Way
Four steps, repeated every month. Scroll through them, or click a step to see what it produces.
01
Research
We bring your account, competitor and market data into one place and use AI to find where your best customers already are, before spending a rupee.
You get: A written brief: who to target, what competitors do, and where the gaps are.
02
Strategy
Channels, budget split, offers and targets in one plan you can approve in a single meeting.
You get: A channel plan with a budget split and the numbers we will be judged on.
03
Implementation
Campaigns, creatives, landing pages and tracking go live on an agreed date, built and checked by the same team.
You get: Live campaigns, pages and tracking, tested before a rupee is spent.
04
Optimisation
AI flags rising and wasted spend every day; we act on it weekly, changing bids, budgets and creatives based on lead quality, not just volume. This is where most of the growth comes from.
You get: A Monday report and a running list of what we changed and why.
Brands we’ve worked with
We’ve worked with 46 brands and institutions across India and abroad. Hover over a logo to say hello.
Questions decision makers ask us
Anything else? Ask us on WhatsApp.
What budget do we need to start?
It depends on your market and goals. Most clients start with an ad budget they can sustain for at least three months, so campaigns have time to learn. We recommend a number in your free audit and show how we arrived at it.
How soon will we see leads?
Search campaigns usually bring enquiries within the first week or two. Meta, social and SEO take longer to settle. The audit gives you a realistic timeline for each channel.
Do you make the ad creatives too?
Yes. Static, carousel and short video creatives are produced in-house and refreshed as performance data comes in.
How do you report results?
A weekly snapshot every Monday and a monthly review covering spend, leads, cost per lead and the changes planned for the next month.
Who owns the ad accounts and the website?
You do. We work inside accounts registered to your business, and every page, pixel and asset we build is handed over in your name.
Works best together
Every service is planned and reported alongside the others, so nothing falls between channels.
What should your leads cost?
Let’s find out together.
Get a free ads audit
Tell us about your business. We run your ads, website and tracking through our AI-assisted audit, and within two working days a strategist sends you the three fixes we would make first.
- No obligation and no sales pressure
- A reply within one working day
- Yours to keep, whether or not we work together
Prefer to talk? Call +91 8075 816026 or message us on WhatsApp.